Ok, So You’ve Decided To Go Indie. Now What?

First off: Congratulations.

Second: Now the hard work starts.

Oh yes, you thought writing the book, getting it edited, getting a nice cover for it and uploading it to Amazon was the tough part and now its time to sit back and watch the royalties flow into your bank account, didn’t you?

Well, and I hate to break this to you, but that was the easy part. Now you need to market your book so that readers will find it, buy it, read it and eagerly await the next volume from you to arrive.  There are many ways to do this, and some will work better than others depending on what your book is about.

For example, my book, Perfection’s Arbiter, is a baseball biography on Ralph “Babe” Pinelli. Pinelli was a major league player and National League umpire from 1917 through 1956. Marketing this book required targeting specific groups on Facebook, Twitter and other online sources.

My novel, Escaping Infinity, was marketed to sci-fi groups online and I hit every sci-fi/fantasy radio show and online publication I could find. The book did very well, won a few awards and was a Finalist for a major award.

In addition, I’ve done interviews with online publications, radio shows in general that focused on books and writers, book signings and a host of other appearances. I’ve sent out PDF copies of my books to bloggers and reviewers and held giveaways.

Having a blog, like this one, and a well-done website as well as a presence online (commenting on many issues and in many groups – and not just hawking your books – is also a must.)

In short, if you want to succeed, you are going to work your butt off for it. The authors that succeed are those that work at it. The ones that fail – and this applies to Indie and Traditionally published writers – are the ones that sit around and don’t do a thing.

And don’t expect overnight success (yes, it occasionally happens but for every Mark Weir there are 10,000 John Smiths you’ve never heard of) it takes a good 3-4 years to see a steady and appreciable income.

One last thing – around all of this marketing you MUST keep writing and producing new content. You have to give them something to keep you in their minds. Check out this hashtag #PulpRev for more thoughts on why this is a must.

In my case in 2017 I will have published two novels, written seven short stories for anthologies – so far all but two have been accepted and those two are pending a final decision soon – been co-authoring a western and will be working on finishing a sci-fi/fantasy novel for a friend who passed away recently. And all of that while marketing Escaping Infinity and the just released Jack Del Rio political thriller series.

Yeah, you are going to sweat blood and tears and earn it. And you want to know something?

It will be worth all of it, as long as you put in the work.

So, what are you doing still sitting here and staring at my blog for?

Get to work!



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